The British Sandwich Association has become a world record breaker as 607 people assembled sandwiches together at Media City, Salford Quays on 14th May 2013 beating the previous record of 308 people, set by restaurant chain Café Rouge.
Love Sarnies, Love Lunch
BSA Director Jim Winship explains: "We were keen that the association should do something a little bit different during this year's British Sandwich Week, to follow up our 250th anniversary celebrations in 2012, and this world record gave us a great opportunity to showcase everything that's great about the sandwich industry.
"We were confident that we can beat the current record by a considerable margin and hundreds of participants from amongst our membership signed up to come up to Salford to participate in the attempt and we werejoined by lots of people from the local area as well.
"This year's British Sandwich Week activity is very much focused on encouraging people to make time for a short lunch break. There's lots of evidence about the benefits of taking time away from your desk, having something to eat and enjoying some fresh air, and we hope by asking people to join us to set a new world record in their lunch break we can really reinforce the message."
In addition to the World Record attempt, the British Sandwich Association has also teamed up with its multiple and independent retailers to give away 1,000 ‘free lunches' as part of a nationwide ‘Love Lunch' promotion during May.